Vodka Cruiser Cola

Vodka Cruiser helps Aussies embrace their dark side with Hex your Ex – celebrating the new Vodka Cruiser Cola range.

Known for its fruity flavours and vibrant bursts of colours, Vodka Cruiser unveiled its new dark side to launch Black Cherry and Vanilla Cola.

To celebrate, we called on fans to embrace their own dark side by hexing their ex. This followed new national research that found an estimated 3.7 million Aussies still had their exes’ items like hoodies and jewellery, with almost 3-in-5 admitting it reminds them of their old flame.

Partnering with a real witch, Angela Dix, the campaign launched in Sydney with a cleansing ritual for the famously heartbroken, including The Bachelor runner-up Bella Varelis and Love Island star Cassidy McGill. Each had an item hexed from their notorious reality TV exes, which was shared on their socials.

This coincided with an online promotion, giving people a chance to hex their ex and try a free 4-pack of Vodka Cruiser Cola. Within 24 hours of the giveaway’s launch on socials and online — including a partnership with Tinder — the promotion reached its entry limits.

Due to overwhelming demand, the hexing portal remained open for another week, with a new promotion on offer to help Aussies serve up some ice-cold karma.