Vodka Cruiser Cocktails

Vodka Cruiser gets fancy with Cannoisseurs – fine dining…in can.

To celebrate the launch of its new canned premix cocktails range, Vodka Cruiser partnered with Atlas Dining head chef, Charlie Carrington, to create the ultimate paired degustation – all served in a can.

Influencers and media were treated to an evening exploring flavours from around the world to pair with the three new Vodka Cruiser canned cocktails: Passionfruit Daiquiri, Raspberry Cosmopolitan and Lime Margarita.

Post-event, we helped the public become Cannossieurs themselves – giving away an Australian-first dessert, a traditional campfire S’more served in a can, and of course, Vodka Cruiser cocktails!

Results included 10+ million opportunities, 1+ million social views and 100% key message cut-through – and of course, helping Aussies get fancy-ish.