Issue: To conincide with the their premium new branding, Kettle wanted to highlight their new look and premium message with a clever sampling opportunity
Idea: What goes together better than good snacks and a good movie? Mango facilitated a partnership between Kettle and leading outdoor cinema, Moonlight Cinema allowing for nationwide sampling activity among target Kettle demographics. To further leverage this sponsorship, Mango co-ordinated VIP ticket giveaways through metropolitan outlets in Brisbane, Sydney, Melbourne, Adelaide and Perth.
Impact: During the three months of Kettle's Moonlight Cinema sponsorship over one million people were exposed to Kettle's key message through consumer promotions and on-premise branding. Over 14,000 bags of chips were sampled and nearly 600 VIP Kettle competition winners were treated to a further luxurious experience with the brand in special VIP Kettle seating areas.