Issue: Coopers was well known as a great pub beer but they needed an individual and sophisticated image for their new pilsner, Coopers 62.
Idea: Mango leveraged teh launch of Coopers 62 with a high end launch party as individual and stylish as the pilsner. The party featured cutting edge music acts, amazing lighting displays, a handful of Sydney celebs and our favourite journalists.
Impact: Mango's work for Coopers 62 generated coverage in Good Weekend magazine, Daily Telegraph, The Age and Men's Health magazine to name a few. The campaign reached over five million people and generated over $200,000 worth of advertising.