Mondial Assistance requires ongoing crisis and issues management and positive profile building during the calm times
Issue: Mondial Assistance is a B2B insurance and assistance provider with little profile in Australia but operating in an environment where the media is often looking to pick on “the big insurance company” during a crisis
As a travel insurance provider Mondial Assistance faces issues frequently.
Idea: Ongoing media relations, including corporate profiling of the managing director in B2B titles and careful message seeding in select consumer features combined with careful strategy planning made for clear, open communication in times of crisis or issues.
Impact: Mondial Assistance received large profiles in important B2B media with key messages communicated through selected media coverage, inc. BRW, Management Today and metro media outlets
No negative media coverage has come out during a crisis or issue to date. Recent issues Mango has managed for Mondial Assistance include the Australian travellers caught in the Mumbai terrorist attacks, the recent Fiji floods and the Bangkok airport closure
