Issue: Following an extremely successful roadshow in 2007, Mango was once again tasked with organising a unique series of events designed to create excitement about the Brother brand, launch a range of Brother products and celebrate Brother's heritage
Idea: A Japanese themed party was held in Sydney, Brisbane, Melbourne, Adelaide and Perth for Brother's resellers and distributors. Geishas welcomed guests to a night of celebration with sake cocktail making lessons, horse-racing and various games.
Impact: The 2008 Brother Roadshow was a huge success. Over 300 guests attended each event with fantastic feedback
Brother and Mango provided guests with an interesting theme, great entertainment and a unique atmosphere to enjoy themselves. In addition Brother successfully launched a suite of products including printers, labellers and sewing machines.