At the outset of any major PR campaign, a Key Message Workshop (KMW) is the best way to nail down the messaging you want your audience to take away from your campaign’s outreach.
A Mango KMW gathers all key stakeholders in a room; we nut out your target audiences, look at how they currently perceive your brand, how you’d like them to perceive the brand and then develop the messaging required to achieve your desired perceptions.
After a Mango KMW you’ll have a messaging bible outlining the foundation for consistent and effective messaging and tone for all your PR materials.
After a Mango KMW you won’t want your PR campaign to be without one.
