Issue
To educate Australians on how to save on energy and bills by encouraging entry to Origin’s ATL Sustainability Drive (SD) campaign, whilst also positioning Origin in a favorable light during the height of the NSW power acquisition.
Idea
Encourage Australians to rally together with their neighbours for a chance to win a share in up to $1million in sustainable energy solutions for their street.
Mango appointed Mia Freedman as an ambassador to front the campaign, appealing to middle-Australian households and mums. Mango also commissioned an Origin Energy Index to measure the Australian sentiment towards sustainability and energy costs.
Impact
