Issue
Mango was required to make some noise around the launch of NABs new TVC about NAB credit cards. NAB set out to show that Australians are an honest lot by running a series of social experiments to test people’s reactions. The experiments proved Aussies are an honest lot; so NAB believe they deserve honest credit cards to match. The Honesty Experiments were conducted to coincide with recent government regulation regarding the abolishment of over-limit fees and other changes to credit cards.
Idea
Mango seeded footage of the experiments to below the line channels ahead of the TVC launch. Mango sparked the right conversation about the experiments, drove traffic to the online content and provided newsworthy material by commissioning an ‘Honesty Report’ through an independent research company.
Impact
