Issue: New Zealands favourite bubbly was celebrating its 30th birthday, a milestone repesenting 30 years of Lindauer. Mango was appointed to commemorate 30 years of Lindauer and bring to life this momentous occasion.
Idea: We brought together a multi-touchpoint PR & Events campaign that leveraged Lindauers diamond sponsorship of ACPs 30 Days of Fashion & Beauty. We partnered with leading handbag designer Saben to launch a limited edition handbag, brought turning 30 to life through influential personality blogs, created a Facebook page and promoted 30 years of Lindauer through POS and Brand Ambassadors onsite at Fashion & Beauty central.
Impact: The place to be was the Lindauer Lounge - over 800 complimentary glasses of Lindauer served, photos instantly uploaded to Facebook, and guests received a limited edition bottle of Lindauer in commemoration of the occasion.