Issue: In the lead up to the Rugby World Cup, Britz Campervans wanted to become synonymous with rugby, from its core - at the grassroots club level.
Idea: Two year sponsorship of Auckland Rugby - the largest club rugby region in New Zealand - supported by a multi-faceted campaign including club activation, media relations, promotions and fan engagement.
Impact: The Britz team engaged with more than 3,000 rugby fans over the season, formed a media partnership with Rugby News, ran a series of online competitions including Britz Club Player of the Week, a competition for the Britz Boot Party and the international Show Us Your Tru Colours competition.
