|Mango Melbourne, Melbourne, Thursday 30 Sep 2010|
Mango Melbourne brought flavours to life when they helped Centro Box Hill celebrate one of the lunar calendar’s most significant events: The Chinese Moon Festival.
In a bid to show off the “hidden gems” of the Centro Box Hill fresh life precinct, Mango joined forces with a selection of head chefs from some of Melbourne’s most renowned culinary haunts and had them lead journalists on a tasting tour through Centro Box Hill’s market precinct, before undertaking a cooking class under the instruction of the Head Chef from Redbean Kitchen, James Lai.
Developing a series of online cooking demonstrations and recipe cards, Mango helped take the flavours of the Chinese Moon Festival into the homes of cooking novices and journalists alike.
Check out the online videos from James Lai (Redbean Kitchen in Hawthorn) and David Zhou (David’s, Prahran) and get some Moon Festival flavour of your own: http://www.a-live.com.au/centroboxhillchefs.html ... » Read More
|Mango New Zealand, Auckland, Wednesday 22 Sep 2010|
Mango Auckland is looking for a Creative Planner to help manage the creative process for the PR and Experiential campaigns we deliver. You’ll need an intuitive curiosity about consumers, an understanding of human relationships and an insight into what makes news. Your role will include:
• Managing the strategic development of ideas generation within Mango
• Working with Mango’s Managing Director and DDB Group’s Creative Director of Experiential to deliver both PR and Experiential strategies and plans for existing clients and new business
• Writing/reviewing brainstorm briefs
• Running creative brainstorms
• Developing communication strategies based on insights from consumer profiles, brand understanding and marketplace data
If you are interested, please email Claudia Macdonald (Claudiam@thisismango.co.nz) or Karen Sew Hoy (firstname.lastname@example.org.)
... » Read More
|Mango Sydney, Sydney, Tuesday 31 Aug 2010|
From Cannes Lions juror to Mumbrella question time panelist, Mango MD Simone Drewry has had a busy year so far… and things don’t look like they will be slowing down.
Last week Simone joined forces with Mindshare’s James Greet, Liquid Ideas’ Stuart Gregor and Earth Hour's Andy Ridley in a Mumbrella panel discussion. The group were quizzed on various topics, from the advertising and PR efforts of both parties during the election campaign; nurturing new business; the future of mobile; where the communications industry is headed; who is responsible for social media campaigns; how Australia fares on the word stage when it comes to creative projects / awards and best practice campaigns.
Earlier this year Simone also represented the Australian PR industry as a juror for the world’s most recognized communications awards, the Cannes Lions. Judging the PR category, which is only in its second year, Sim witnessed almost 500 entries from around the world and gained insight into global trends and the increasing integration of campaigns.
While in France, Sim shared these insights with a Cannes Lions roaming reporter and Porter Novelli’s Joel Johnson. See the full interviews below.
Future activities Sim is spear heading include a series of initiatives focused on women in marketing, and a project to nurture young talent throughout the industry.
... » Read More
|Mango New Zealand, Auckland, Tuesday 17 Aug 2010|
UK style guru and Specsavers ambassador Gok Wan hit New Zealand shores to judge the inaugural Specsavers ‘Spectacle Wearer of the Year’ Awards. This nationwide search for New Zealand’s most stylish specs wearer was a PR triumph with media lining up to interview Gok and be let in on his fashion advice and tips for Kiwi specs wearers. Coverage highlights included TV slots on ‘Close Up’, ‘Breakfast’, ‘Good Morning’, articles in The New Zealand Herald, Herald On Sunday and Sunday Star Times and interviews on national radio stations. Fans came face to face with Gok at Specsavers Sylvia Park – a truly unforgettable experience. ... » Read More
|Mango Melbourne, Melbourne, Thursday 12 Aug 2010|
Elly Hargreaves is the new General Manager for Mango Melbourne, bringing a wealth of agency, in-house and government experience to the role.
Elly Hargreaves said: “Mango is a dynamic agency with an exciting client base and team, so I’m thrilled to join the Melbourne office and use my skill set to help continue its growth.”
Elly joins a rapidly growing business at Mango, which through its Sydney and Melbourne offices has in the past 12 months delivered work on the Coles, Whirlpool, McDonald’s, Telstra and Volkswagen PR and experiential accounts.
Prior to Mango, Elly was at NAB as Sponsorship Manager, managing the arts portfolio, including partnerships with The Australian Ballet, National Gallery of Australia and Sydney Opera House.
Elly’s work history includes a successful agency role at Haystac, where she created her own division specialising in sport, sponsorship, tourism and major events, which tripled in size throughout her tenure. In addition, Elly has worked across major events including the 2010 Vancouver Winter Olympic Games, the 2008 Beijing Olympic Games, Melbourne 2006 Commonwealth Games and the Australian Open in a variety of broadcast and print media related roles.
Andrew Little, Group Managing Director of DDB Melbourne, said: “Elly has an impressive resume, having worked for major brands such as NAB, ANZ and Australia Post. She also has strong leadership and management skills, so we’re very excited to have her on board at Mango Melbourne, part of the DDB Melbourne Group family.” ... » Read More
|Mango Melbourne, Melbourne, Tuesday 10 Aug 2010|
Three lucky Victorian children became the envy of their school friends after winning the McDonald’s Player Escort Competition, a nationwide competition designed to encourage sportsmanship values in children. The competition asked children across Australia to show they are ‘good sports’ by creating an online comic-strip story about the ‘spirit of sportsmanship’.
Victoria’s Gabriel, James and Madeline were three of 11 lucky soccer fans aged between 6-10 year olds who were offered the once-in-a-lifetime opportunity to walk on the field with the Australian Socceroos team at the 2010 FIFA World CupTM in South Africa through the McDonald’s competition. The prize included return airfares, three night’s accommodation and meals, together with match day tickets.
Highlights of the trip to South Africa for Gabriel, James and Madeline also included a football match with the other Player Escort winners from across the world, and a visit to a Lion and Rhino Park, where the kids saw rhinos, tigers, lions, and snakes living in their natural environment.
Mango scored record coverage for the Player Escort campaign, generating 24 pieces of coverage across the state with major media highlights including The Age, Nova 100.3 with Hughesy & Kate and the Herald Sun. Gabriel, Madeline and James also became local media personalities appearing in their respective papers 15 times collectively. The total circulation totalled over 1.8 million with a PR value of over $100,000. ... » Read More
|Mango Sydney, Sydney, Monday 9 Aug 2010|
Recognised as a next generation industry leader in marketing communications, Mango Account Director and Junior Creative Planner, Erica Valenti, has been selected as one of this year’s inaugural B&T 30 Under 30 talent.
This is an incredible and well deserved recognition of the commitment, motivation and creative spark that Erica has brought to Mango over the last two years. Erica’s contribution to creating a collaborative and encouraging culture within the Mango team is second to none.
In her role as Creative Planner at Mango, Erica has been key to the integrated work DDB Group has delivered on Telstra Youth projects, including the latest campaign Sushi Plane. Everyone at Mango agrees Erica is an inspiration to work alongside.
... » Read More
|Mango New Zealand, Auckland, Tuesday 27 Jul 2010|
There’s no better time to get Green & Blacks premium organic chocolate into the hands of the target market than when they were most relaxed and ready to indulge – at the movies. Using the finest organic ingredients Green & Blacks has a refined, decadent flavour that appeals to those who appreciate premium chocolate. Mango took Green & Blacks to the Rialto movie theatres, where the high socio-economic target market was in abundance and keen for a delicious chocolate fix to nibble on during their movie. The public were more than appreciative to receive such a thoughtful chocolate token and were pleased to learn about Green & Blacks sustainable farming methods and organic origin. ... » Read More
|Mango New Zealand, Auckland, Tuesday 20 Jul 2010|
As the Official Fundraiser for the New Zealand 2010 Commonwealth Games team, Mango created a tangible and meaningful way for Cadbury to activate the relationship, with the Cadbury Billboards to Bags campaign.
Kiwis across the country created their personalised message of support for the Commonwealth Games team by writing on giant mobile billboards that are touring the country. Once the messages are up the the billboards go on display in each region for a month before being recycled into one-of-a-kind satchels which will be given to every member of the New Zealand team in Delhi in October. In this way, our athletes can carry New Zealand’s words of encouragement with them during the Games.
If Kiwis are not able to get to one of the tour locations, a ‘virtual billboard’ will be hosted at www.cadburygames.co.nz from 2 August, to ensure every New Zealander has an opportunity to personally sign their message for the team. ... » Read More
|Mango Melbourne, Melbourne, Monday 12 Jul 2010|
A cavalcade of Australian rock legends took to the stage in The Palladium at Crown on Friday 9th July when the Ronald McDonald House Charities (RMHC) Victorian Gala Ball returned for 2010.
Over 1,000 guests witnessed names of Australia’s rock music past, including Joe Camilleri, Russell Morris, Frankie J Holden, Wilbur Wilde and Wendy Stapleton perform live on stage on a night set aside to celebrate and raise much needed funds for the important work done by the well-known Charity.
Mango assisted with the planning of the sold out event and achieved a half page spread in the social pages of the Sunday Herald Sun.
The night was a huge success raising $460,000 to support the Charity’s vision to improve the health and well being of seriously children and their families.
... » Read More